Top new models for SA

From Renault's new Alaskan bakkie to the latest models at the Frankfurt motor show bound for SA.

Electric cars in SA

The debate on whether or not Electric Vehicles (EV) are viable in South Africa rages on.

Caddy Elmiraj: Seeing's believing

2013-08-21 09:11

REFINING LUXURY: Cadillac has unveiled its Elmiraj Concept which the automaker says showcases "dramatic design, performance and its commitment to light, agile cars". Image: The NewsMarket

DETROIT, Michigan - Cadillac has revealed the Elmiraj Concept, what it calls "a grand coupe expressing the pure enjoyment of driving and exploring new dimensions for Cadillac's ongoing expansion".

The Elmiraj Concept showcases, the automaker adds, "a new vision for luxury driving and the top of the brand's expanding range".

Watch the video

Bob Ferguson, senior vice-president of Global Cadillac, told Wheels24: "Cadillac is fuelled by the creativity of our designers, led by Ed Welburn. Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers."


It's a modern update, Cadillac says, to the classic format of a two-door grand coupe, "a pure expression of streamlined design and engaging rear-wheel drive performance".

Though 5207mm long, the car has only four seats and takes over from the Ciel concept as "a statement of pure luxury and performance with a purposeful character and proportion".

The concept, Cadillac adds, advances the brand's philosophy of dramatic design and performance and its commitment to light, agile cars. It is constructed with chassis and structural elements of an ongoing Cadillac vehicle development project slated for future production.

This new vehicle architecture expands as shown with the ATS sport sedan and the all-new and elevated 2014 CTS launching between now and Christmas in the US.
Read more on:    cadillac  |  general motors  |  new models

Inside Wheels24

There are new stories on the homepage. Click here to see them.