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LONDON, England - Think Brad Pitt in 'World War Z' or even Wesley Snipes as the badass vampire hunter, Blade. This time, Isuzu's new Blade bakkie is the new hero in a fight against the undead in a cool new video advert.
Isuzu UK’s largest and most far-reaching online advertising campaign, on air since Saturday October 11, features a ghoulish theme appropriate for Hallowe'en (October 31) depicting the special edition Isuzu D-Max Blade pick-up as the hero in a zombie-infested post-apocalyptic city.
MAINLY FOR MALES
Isuzu South Africa's version is the limited KB Midnite Edition. launched in August 2014, with only 500 units.
The new UK campaign will be aimed at a mainly male audience via a wide range of automotive, sports and outdoor interest channels. And, it seems, lots of blood. It ran until October 11.
VIDEO: Blood and gore for Isuzu ad
The automaker says as well as showcasing the vehicle’s zombie-dodging capabilities, the campaign demonstrates the versatility of the D-Max Blade in an urban environment, tackling "the most nightmarish of jobs".
Isuzu says: "Tough, reliable and refined, the Blade is perfect for everyday heroes that need a dependable sidekick for work and leisure, whether it’s running a few errands, hauling 3.5 tonnes on a trailer, or facing a zombie attack."
According to the automaker, the special edition D-Max Blade double-cab pick-up has a long list of stylish and technological enhancements to stand out from the crowd. Bold 18", six-spoked ‘Shadow’ alloy wheels, contrasting black load-bed bars and privacy glass ensure it looks the real deal.
Just like the South African model.
There's auto aircon, black leather and a 15.5cm touchscreen satnav – complete with integrated rear safety camera – and enhanced "surround-sound' audio. Prices start from the equivalent of R443 000 for the manual derivative.
'EXCELLENT PLATFORM'
Marketing director at Isuzu UK, Haydn Davies, said: “The stylish special edition Isuzu D-Max Blade is a highly distinctive range-topper for our hugely capable pick-up range. It spearheads our strategy to reach a much wider audience than we have done historically, and this online commercial provides an excellent platform to reach new audiences across the UK.
"As well as looking every part the superhero pick-up, the ad shows that an Isuzu D-Max Blade can still deliver even when faced with the trickiest of situations.”
Fitted with an efficient 2.5-litre twin-turbo diesel engine, which can be mated to a six-speed manual or five-speed automatic transmission, the Blade produces 120kW/400Nm and is certified to tow a class-leading 3.5-tonnes (braked).
OK, now you can go back to the video...
