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2014-07-25 09:31

THE LEGEND RETURNS? Aston Martin is reviving the historic Lagonda name on a new super-saloon.... Image: Aston Martin

  • Exlusive super-saloon sees return of Lagonda
  • Special project champions exclusivity
  • Strictly limited production from 2015  

GAYDON, England - Aston Martin will today (July 25 2014) confirm that it is to create "a bespoke product programme" for a new super-saloon that will see the revival of the historic Lagonda name on a limited series.

The Lagonda badge will once again sit proudly on a luxurious and exclusive automobile.

The "stunning luxury super-saloon" is intended to revive the Lagonda ethos of "the finest of fast cars" and will be offered exclusively in the Middle East to meet a specific market demand.


The return of Lagonda, Aston Martin says, follows other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and 2013's CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.

The new Lagonda, based on the brand’s flexible architecture, is said to draw inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and has many of the same cutting-edge engineering techniques seen in modern Aston Martin sports cars such as carbon fibre in the body panels.

It will be hand-built at Aston Martin’s Gaydon plant in central England in a dedicated building previously used to assemble the One-77 hypercar. The Lagonda will be "offered for sale by invitation only" and, while precise pricing details remain confidential, "the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature".

Aston Martin's design director Marek Reichman said: “The debut of this luxury super-saloon in the Middle East market will be an exciting moment not only for Aston Martin but also for discerning customers seeking the ultimate in luxury and personalisation.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons and as a tribute to this car it proudly bears the Lagonda nameplate.”

Read more on:    aston martin  |  england  |  new model

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