HEADED FOR GENEVA: This is Kia's as yet unnamed concept car that's expected to closely preview the fourth-generation Optima that's due to be launched later in 2015. Image: Kia Motors
SEOUL, South Korea - Kia will debut a stylish new concept car at the 2015 Geneva auto show on March 3.
The new D-segment model, set to preview its new Optima, is the 11th concept car created by Kia’s European design studio in Frankfurt, Germany.
MADE FOR AN ‘ACTIVE LIFESTYLE’
According to Kia: "With confident, powerful lines which sweep elegantly from Kia’s hallmark 'tiger-nose' grille towards the rear of the vehicle, the new concept car embodies modern design and refined, understated energy.
"The concept has been created as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world."