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2012-04-23 22:11

DAWN OF THE SUPER SUV: If you’re a Russian oligarch or simply want to show up other CEO's at weekend retreats then the Eterniti Artemis could be for you.


Eterniti Motors, a London-based boutique luxury carmaker, has unveiled a luxury SUV set to take on the Porsche Cayenne and its pals at the Beijing auto show.

Eterniti Motors, a London-based boutique luxury carmaker, has unveiled the prototype of its first car at the 2012 Beijing auto show.

Created in 2010, UK-based Eterniti caters to the more affluent car buyers who want luxury rides coupled with superb performance. Eterniti is no stranger to luxury vehicles: it has extensive experience in retailing high-performance brands such as Aston Martin, Porsche, Rolls-Royce, Bentley and Ferrari.

Now the company is taking a luxurious step to becoming a full-fledged automaker with the announcement of its Artemis luxury SUV.


The car, named Artemis after the Greek/Roman goddess, claims to be the world’s first "super SUV" - a term coined by Eterniti for a new class of vehicle providing the stratospherric levels of luxury demanded by seriously wealthy car-buyers.

This SUV was shown at the 2012 Frankfurt auto show and is powered by a 4.8-litre twin-turbo V8 capable of 440kW/750Nm and can rocket from 0-100km/h in 4.5sec and reach 290km/h. A British engineering team led by Alastair Macqueen, developer of the Jaguar XJ220, is responsible for the Artemis' performance.

Eterniti says its new model will take on the likes of Porsche's Cayenne or Land Rover/Range Rovers offerings.

The Artemis has a limousine-like interior with 100mm of legroom, reclining rear seats, iPad holders and a drinks chiller. The interior is lavishly hand-crafted with leather trim, quilted carpets, rugs, timber veneers and a choice of sunroofs and starlight roof-lining.

The model seems more suited to those who enjoy being chauffeured but only somebody without a sould would not want to drive the Artemis, its ride height and SUV chassis well suited for poor roads.


However the Artemis rides on low-profile 315/25 tyres with 23" alloy rims in a variety of styles - which, of course, are NOT suited to bad roads - unless you like having your kidneys curdled.

Production, the compays says, will start some time in 2012 with deliveries mid-year. Prices have yet to be confirmed but will be around £150 000 (about R1.8-million (before SA duties etc if you're thinking of buying) for the standard vehicle.

Services will have to be done in London, however.

For more on the 2012 Beijing auto show, click here.

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