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LONDON, England - Chief executive of the World Endurance Championship, Gerard Neveu, is no fan of comparisons between his FIA series and Formula 1, even if others are making them in his favour.
As F1 lurches from crisis to crisis, with shrinking starting grids and rising costs for teams and fans alike, the revamped WEC has attracted attention for doing things differently.
Race day tickets are affordable, social media platforms are nurtured, spectators are able to get close to the cars in the garages, the youth audience is actively targeted and gimmickry is kept to a minimum.