Toyota's presence at the Johannesburg International Motorshow (JIMS) will not only be limited to its main stand but will be highly visible outdoors with its Land Cruiser Land exhibition stand.
Land Cruiser Land, which was first introduced at the Klein Karoo Nasionale Kunstefees early in 2008, is an experiential display of the Land Cruiser range: Land Cruiser 200, Prado, Station wagon and Pick up 70.
The main attraction of the stand will be the 43° ramp, on which Prado’s capabilities are showcased.
The Prado ramp concept is based on the classic Prado television commercial.
Visitors to Land Cruiser Land will have an opportunity to be driven up the 43° Prado ramp by the Toyota Advanced Driving Academy instructors.
Land Cruiser merchandise that will be sold at the display.