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Heineken, Red Bull close to F1 deal - report

2016-06-17 11:34

HEINEKEN KEEN TO SPONSOR: A newspaper report in Holland claims that Red Bull has been approached by Dutch beer brand Heineken in a sponsorship deal. Image: AP / Rui Vieira

Paris - Heineken could be set to expand its new Formula 1 sponsorship deal to involve one or more of the teams.

That is the claim of the Dutch newspaper De Telegraaf, even though the Dutch beer brand explained in Montreal that the Heineken logo would in fact "not be visible on any F1 cars".

Strategic partnership

But De Telegraaf claims that it was notable that, in the hospitality area of Dutch teen sensation Max Verstappen's team in Canada, "Heineken bottles were already in the fridge".

"They (Heineken) are looking for a strategic partnership with one or possibly two teams," the newspaper added.

Read: F1 teams back Heineken deal amid controversy

The deal comes after Eurocare, a public health organisation, said: "F1 should ask themselves if they want to be a motor sport or an alcohol brand event. We would like to remind you that drink driving is one of the key killers on the road."

However, F1 teams have backed the sport's new Heineken deal, with the branded message 'If you drive, never drink' already seen on track at the Canadian GP earlier in June. 



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