London - Formula One looks set to change its official logo for 2018.
Since sweeping into the paddock and ousting long-time supremo Bernie Ecclestone, Liberty Media has been making changes.
Forbes' business F1 correspondent Christian Sylt said the next forthcoming change is the arrival of former Fox Sports executive David Hill.
And among his touted changes are new television graphics and local virtual advertisements.
'Excites and engages fans'
New F1 chief executive Chase Carey said: "We do a professional job today but I think too much of what we do is probably not that different than it was ten years ago, whether that's graphics, sound or camera angles.
"We need to make sure we continue to make sure our product has an innovation and an energy that excites and engages fans."
IF you were the F1 CEO what changes would you make to improve the sport? Share your thoughts with us
Another headline change that is on the cards is the replacement of F1's current official logo, which currently features a black F and a 1 drawn out by a red flash.
Russia's Sportbox reports that Formula 1 Licensing BV has now registered three potential black logos to replace it.
"It is noted that the logo may change from the Abu Dhabi grand prix," said the report.
Since the announcement, the logo change had F1 fans debating on Social Media. Here are a few fan reactions on the change in logo, as well as a few examples.