TIME FOR CHANGE: Rolex has been named F1's official timekeeper and timepiece. Inset: The famous shiner Bernie Ecclestone sported after being mugged in London in 2010.
Rolex will be Formula 1's official timekeeper and timepiece from 2013 after agreeing a global partnership, the Swiss luxury watch brand has announced.
The sport's commercial boss Bernie Ecclestone said: "This partnership is something that many people interested in F1 will have been waiting for and should, rightly, be excited about."
DISPLAYING THE BRAND
The Rolex logo will be positioned around GP circuits and at certain corners during races with the Swiss company saying its presence would develop over coming seasons.
South Korean electronics group LG, which signed a five-year deal in 2008 to be the official data processor, has had its branding on timekeeping systems in recent seasons.
Swiss brand Hublot had been F1's official watchmaker, with a black-eyed Ecclestone famously appearing in an advert for the brand after his watch was stolen in a mugging in London in 2010.