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Red Bull heading for Infiniti

2012-11-27 10:57

kalahari.com

 

SAO PAULO, Brazil – Infiniti and Red Bull, the latter a three-times Formula 1 Constructors’ champion, have announced an extension of a partnership established in March 2011. 

The new deal will involve the team name being changed to Infiniti Red Bull Racing. The luxury arm of Nissan has also been named as the major technical partner from the 2013 F1 season.

NISSAN TO POWER F1

Johan de Nysschen, president of Infiniti, said: “While our first 24 months have been very beneficial to both parties our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing.

"As title partner, Infiniti Red Bull Racing will help us to garner even more worldwide exposure for our brand, products and technology.”

Red Bull's current engines are supplied by Renault, which has a partnership with Nissan.

Red Bull Racing’s team principal Christian Horner said: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in March 2011. During that time Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of Nissan.

"In terms of marketing, Infiniti has leveraged its involvement with Red Bull and F1 very effectively to become well known in a short space of time. These two attributes are what makes Infiniti the ideal title and technical partner for Red Bull Racing.”

The new partnership will initially carry through to the end of the 2016 season and will see a number of technology initiatives for the sport.

Adrian Newey, Red Bull's chief technical officer, said: “F1 presents immense design and engineering challenges daily. Having a committed technical partner such as Infiniti gives us a great platform for working together on technical projects such as energy recovery systems for 2014.”

Red Bull's Sebastian Vettel became F1's youngest triple World champion when he won the 2012 Brazilian Grand Prix.


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