THRILL OF THE START: Drivers jockey for position after the start of a race. Image: Shutterstock.
LONDON, England - Gerard Lopez has hit out at Formula 1's "archaic management".
F1 supremo Bernie Ecclestone, refuting rumours that he is looking for new investors to replace the Lotus boss, earlier in February 2015 insisted that the Luxembourger was "a friend".
Lopez, who at the end of the 2014 season was leading the charge of angry midfield teams demanding more income, remains highly critical.
"TV ratings are declining steeply whereas the show on track is exceptional," he told a French magazine, Auto Hebdo.
Lopez said F1 must reach out to younger fans through the internet and social media; he also attacked the sport's lack of "a genuine marketing department".
As an entrepreneur and businessman, 43-year-old Lopez heads investment firm Genii Capital. He reports that his investment peers regard F1 as "the only activity offering a global platform likely to attract world companies".
"Yet, there seems to be some sort of blockage," he said. "Why do these potential sponsors never make the leap when they are not really daunted by the amounts requested in F1? What's holding them back?
"Is it because of the sport's archaic management and organisation?"
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