The awesome Triumph Rocket III
The Walpoles, first awarded in 1992, honour individuals and companies in various categories which exemplify British excellence in their efforts at sport, culture, innovation and business.
The "Brand of the Year" award is made annually to the company that has made the biggest global impact in terms of sales, service and exposure.
Triumph's rebirth has been nothing short of miraculous.
When the original Meriden factory wilted and then died under the Japanese onslaught over 20 years ago a multi-millionaire plasterer-turned-builder called John Bloor bought the rights to the name, and shortly afterwards erected a new factory in Hinckley, Leicestershire.
Those who had doubts about the reborn marque's ability to take on the Japanese sat up and took notice when Bruce Anstey won the 2003 Isle of Man Junior TT on a Triumph Daytona 600, against the best riders and machines the big-four Japanese manufacturers could muster for the mountain course.
Then this year the British company launched the awesome 2,3- litre Triumph Rocket III - a brute of a cruiser with enough torque to outperform the fastest machines on the planet and handling that's way better than its mass would imply.
British magazines are notoriously hard on British machines, yet Motorcycle News awarded the Rocket III its "Motorcycle of the Year" award for 2004, and Triumph was also voted "Manufacturer of the Year".
Triumph motorcycles are today recognised as being among the finest in the world.
Production currently stands at 30 000 machines per year, and is expected to continue climbing by 25% annually.