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2015-06-23 08:59

ITALIAN BIKES, INDIAN EXPANSION: Ducati announced its return to India with an event held at its New Delhi dealer (pictured here), the bike maker’s largest global store. Image: Newspress

  • Ducati re-entry into India
  • Largest Ducati Store in the world
  • Two new Scramblers revealed

NEW DELHI, India – Ducati will officially begin sales of its bikes in one of the world's most important motorcycle markets with an event held at the largest Ducati store in the world.

Where is the Italian bike maker’s biggest dealer? Why New Delhi, India of course.

The iconic motorcycle brand announced the arrival of two new variants of its Scrambler.

NEW DEALERS, LOADS OF BIKES

Ducati India is the youngest of 11 official subsidiaries owned by Ducati and since opening its first dealerships in Delhi and Mumbai, has received tremendous response from the Indian motorcycling community.

Ducati's plans for India include its Monster 821, Monster S2R and 795 alongside the Hypermotard and Hyperstrada and its entire Diavel range. Also on offer is its 899, 1299, 1299 S and Panigale R sport bikes. Missing from its list is the Monster 1200 and 1200s as well as the Streetfighter 848.

Ducati Asia General Manager, Pierfrancesco Scalzo, confirmed that the bike maker would open new dealers in 2015 in Bagalore, Pune and Hyderabad.

The Ducati store in New Delhi covers five floors and with a total floor area of 2694 square metres is the brand's biggest in the world.

NEW SCRAMBLERS

Ducati India managing director, Ravi Avalur, said: “We introduced the Scrambler Icon in June 2015 and were overwhelmed with the positive response from our customers.

 "Now, we’re proud to unveil the Scrambler Classic and Full Throttle and are confident that motorcyclists will love these versatile machines also.  Of the two new Scrambler variants introduced, the Classic is aimed at those who appreciate attention to detail and 1970s style, but who don’t want to compromise on riding pleasure and functionality.

"The Full Throttle version, inspired by the flat track world, is destined for those who want a motorcycle perfect for every-day use and with a distinctive racing style”.

PREVIOUS FORAY INTO INDIA

Ducati's previous entry into Indian was a disaster as former local partner, Precision Motors, had not lived up to expectations in terms of sales and service. For its re-entry, Ducati said it will closely monitor personnel and its showrooms.


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