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With high fuel prices, and traffic density increasing each year, more commuters than ever are considering a motorcycle as their transport solution.
The issue with motorcycle transport is the rather disproportionate odds of become a road death statistic.
In the UK, for instance, motorcycles account for only 1% of the total traffic volume yet contribute 20% to the annual British road death toll.
Are motorcyclists to blame or are they simply much more vulnerable to the consequences of an error of judgement? It would appear to the latter…
THINK ABOUT RIDERS
Mike Penning, Britain’s road safety minister, is a keen biker and has launched a R10-million awareness campaign called THINK! in an attempt to reduce motorcycle road deaths.
How does it work? Well, 78% of motorcyclists killed or seriously injured are involved in a collision with another vehicle. About 67% of these collisions are at road junctions where the reduced side profile of a motorcycle rider simply falls outside of the field of view of most (unattentive) drivers.
"Britain has some of the safest roads in the world but around nine motorcyclists are still killed on the roads each week," Penning said.
The THINK! campaign will include national radio adverts and be supported by drive time radio sponsorship and nationwide petrol forecourt advertising. There will also be social networking activity aimed at motorcyclists and online adverts reminding drivers to look out for bikers.
Is the British THINK! campaign is a superior awareness intervention to South Africa’s Think Bike yellow triangle stickers and banners? Let's have your view in the comment facility below...
The issue with motorcycle transport is the rather disproportionate odds of become a road death statistic.
In the UK, for instance, motorcycles account for only 1% of the total traffic volume yet contribute 20% to the annual British road death toll.
Are motorcyclists to blame or are they simply much more vulnerable to the consequences of an error of judgement? It would appear to the latter…
THINK ABOUT RIDERS
Mike Penning, Britain’s road safety minister, is a keen biker and has launched a R10-million awareness campaign called THINK! in an attempt to reduce motorcycle road deaths.
How does it work? Well, 78% of motorcyclists killed or seriously injured are involved in a collision with another vehicle. About 67% of these collisions are at road junctions where the reduced side profile of a motorcycle rider simply falls outside of the field of view of most (unattentive) drivers.
"Britain has some of the safest roads in the world but around nine motorcyclists are still killed on the roads each week," Penning said.
The THINK! campaign will include national radio adverts and be supported by drive time radio sponsorship and nationwide petrol forecourt advertising. There will also be social networking activity aimed at motorcyclists and online adverts reminding drivers to look out for bikers.
Is the British THINK! campaign is a superior awareness intervention to South Africa’s Think Bike yellow triangle stickers and banners? Let's have your view in the comment facility below...
