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Dainese releases celebration app

2012-12-21 08:28

RICH HISTORY: Dainese is celebrating its 40th anniversary with the release of a free iPhone and iPad app.

VICENZA, Italy - Dainese has launched a free app for iPad and iPhone called Dainese 40 to mark the biking-leathers company's 40th anniversary.

That's 40 years of helping to protect motorcyclists from the bad stuff.

In its Vicenza headquarters in Italy is an historic room, the Dainese leather archive. It holds leather suits dating back to its earliest days of protection development right up to the present day. Few people will ever see this room for real but now, hanks to the dedicated app, digital doors will open.

IMPRESSIVE HISTORY

The app will let motorcycle fans (and anybody else, for that matter!) look back through Dainese history from the first back-protector and knee slider to the present.

Racing enthusiasts can also check out the suits of the motorcycling legends that Dainese has protected, among them Agostini, Sheene, Roberts, Schwantz and Rossi.

The app for iPad is available free already through iTunes; the iPhone version will be available very soon.


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