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2013-04-09 12:40

DOWN THE SAME ROAD:BMW has already experimented successfully with scooters - and it seems the next step is smaller engines. Image: BMW

MUNICH, Germany - BMW Motorrad, as part of its strategic re-orientation, will be entering the sub-500cc segment of the motorcycle market with a just-signed co-operation agreement with Indian bikemaker TVS.

The various stages through to the finished production product will be planned by both partners but implemented with different focus areas on each side. The agreement involves the two companies each offering their own vehicle derivatives, which will be sold through their own distribution channels across the globe.


Stephan Schaller, president BMW Motorrad, said: "In view of changing motorcycle markets, demographic developments and increasing environmental demands we are expanding our product range  to tap fresh growth potential. We have a highly expert and experienced partner in TVS. This means that in future we will be able to offer vehicles with smaller engines than those of the BMW Motorrad core segments."

Venu Srinivasan, chairman TVS Motor Company, said: "With BMW Motorrad, we see an ideal long-term strategic partner which shares our core values: quality, engineering prowess, innovation and customer satisfaction.

"We intend to leverage each other’s strengths to deliver a new series of products offering cutting-edge technology for our customers."


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