In 2003, the BMW Group received several awards from the Industrial Design Society of America (IDSA) including Gold awards for the MINI; Gold and Bronze awards for DesignworksUSA; and a Bronze for BMW Motorcycles.
The R1200GS was recognised for its lean, distinctive styling - typified by the curved, bird-like beak and angular, jutting cylinders. The R1200GS is over 30 kg lighter than its predecessor (the R1150GS) and features a more powerful 75 kW engine.
The engine is also 8% more fuel-efficient and incorporates a revised twin-spark ignition system capable of alternating ignition timing to improve driveability, pollution control and fuel economy.
The prestigious IDSA awards are held annually to recognise the best in industrial design from America and around the world.
The awards are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and benefit of the economy.
Each year hundreds of entrants from around the world compete for the honour of being recognised by awards from the IDSA.
The IDSA award winners will be recognised during a ceremony on October 30 at the IDSA 2004 National Design Conference in Pasadena, California.