BMW bikers' greener SA challenge
2011-10-06 08:51
ECO CHALLENGE: The annual BMW GS Eco Challenge will run from October 6-9 in the Free State..
BMW GS bike owners across South Africa headed out on October 6 on the annual BMW GS Eco Challenge near the Free State town of Clocolan.
Bikers will experience the Maluti region with awesome off-road action while contributing towards the sustainability of the eco system. BMW is anticipating 600 riders to particpate in the challenge. The German automaker has also pledged to donate one tree, per participant, to the SA charity Food and Trees for Africa.
Each of the trees donated by BMW will be planted in the Clocolan area and a commemorative tree will also be planted at the BMW head office in Midrand.
Rob Holder, general manager of BMW Motorrad, says GS riders will "relish" the off-road terrain.
ECO-FREINDLY CHALLENGE
"Each year we endeavour to ensure the GS riders experience an event that is one of a kind. This year, the landscape captures the very essence of the GS experience – the perfect terrain GS motorcycles relish," he promised. “We at BMW take sustainability very seriously and this thread is woven into the core of everything we do; from the manufacturing of our cars, to the production of our motorcycles as well as our social responsibility programmes and our every day environment."
A certificate for the trees being planted will be handed to BMW with the first tree planted in Clocolan on October 7 to kick off the GS Eco Challenge.
The 2011 BMW GS Eco Challenge will run from October 6-9, 2011.
