NEW SPONSOR: The South African Guild of Motoring Journalists has announced AutoTrader SA as a secondary sponsor for the 2017 Car of the Year competition. Image: Janine Van der Post
Johannesburg – The South African Guild of Motoring Journalists (SAGMJ) is proud to announce an important new sponsorship partner to its longest running and most prestigious annual activity, the 2017 South African Car of the Year competition, or WesBank SA COTY.
AutoTrader, the number one automotive classifieds site in South Africa, has confirmed its secondary sponsorship of the WesBank South African COTY competition as digital and marketing partner, providing digital and online support for the influential competition.
Bernard Hellberg Jnr, SAGMJ Chairman and COTY convenor, said: “As the only competition of its kind in South Africa, the annual WesBank South African Car of the Year contest has been proudly managed by the South African Guild of Motoring Journalists with support from our loyal partners for 31 years.
"It is therefore with pride, but also with gratitude, that we welcome AutoTrader as a secondary sponsor after our naming sponsor WesBank for the 2017 South African Car of the Year competition.
“With AutoTrader, the largest and most successful online vehicle buying and selling platform in South Africa, as a partner, we are excited about the prospects for the latest competition, and we look forward to working with the professional team from AutoTrader in marketing this historically important and esteemed Guild event.”
George Mienie, CEO of AutoTrader, said his company is honoured and thrilled to be part of the prestigious event: “AutoTrader is the trusted motoring market place with an established track-record of success and business growth over the past 24 years.
“We have developed platforms emphasizing enhanced consumer experiences, using state-of-the-art technology to bring motor vehicle buyers and sellers together without any transactional barriers.
We would like to use our expertise in the field of digital marketing and diverse platforms to support the SAGMJ with this competition, and we wish to establish a long-standing and mutually beneficial relationship with the Guild in this regard.”
He added this will be done by promoting the competition on various digital platforms, as well as on their dedicated motoring show #AutoCentral (on CliffCentral) and utilizing their Expresso SABC 3 partnership.
AutoTrader is the trusted motoring market place with an established track-record of success and business growth over the past 24 years, is a digital marketing company and a leader in the media market space for buyers and sellers across all types of vehicles. AutoTrader develops platforms emphasizing enhanced consumer experiences using state-of-the-art technology to bring motor vehicle buyers and sellers together without any transactional barriers.
Buyers can shop, compare and buy vehicles all in one place and sellers can reach the biggest automotive audience in South Africa. They also provide car dealers with valuable intelligence on consumer shopper behaviour. Every month, there are millions of unique visitors to AutoTrader.co.za who conduct in excess of 4 million visits to more than 70 000 vehicles across desktop, mobile, tablet devices and apps. Visit www.autotrader.co.za for more information and follow @AutoTraderSA on social media.